Archive for March, 2012

Mac vs. PC: Mac Comes Out on Top as More Fashionable

Apple Store

Research shows that Apple consumers are more fashion savvy than their PC counterparts.

Style, taste and design are as integral to Apple technology as simplicity and straight-foreword compatibility are to PC computer brands like Dell and Hewlett-Packard. So is it too far-fetched to wonder if each of these polar opposite computer types captures customers with fashion preferences that are either stylish or straight-foreword as well? According to the data trackers over at Bundle, there may be a distinctive correlation between high fashion and Mac computer users and the more understated clothing brands with users of the more practical priced PC’s.

Before assuming that this consumer stereotype is just related to the 2006 Apple commercials starring Justin Long as the cool, smooth Apple computer pitted against the boring PC user– remember that numbers do not lie. Bundle analyzed 395,000 Mac customers who made a purchase of at least $800 from an Apple store and 369,000 PC consumers who spent $300 or more from one of the many PC manufacturers such as: Sony, Toshiba, Alienware, Dell and Hewlett-Packard. Then the amount of Mac and PC customers that shopped at particular brand name clothing retail stores were used to determine the popularity of each establishment.

The majority of these Apple computer customer’s clothing spending tended to be at such upscale emporiums as: Barneys New York, Intermix, Saks Fifth Avenue, Henri Bendel, Ermenegildo Zegna, Hermes of Paris and Jimmy Choo, Ted Baker Limited, Burberry USA and Lucky Brand Jeans – in that particular order. Their PC counterparts appeared to favor less pricy fashion options. The top ten most popular fashion spots for PC users were: New Balance Athletic Shoe Inc, Nautica, Old Navy, Izod, Aeropostale, The Children’s Place, OSH Kosh B’gosh, Haggar Clothing Company, Perry Ellis and Fabco Shoes.

When it came to shopping on a budget, neither Mac users nor PC users were above discount brand name clothing outlet stores. But the designer labels that they preferred tended to remain in the same realms of “Hollywood high fashion” and “blue collar chic.” The Mac customer base flocked to the Off Fifth Saks Fifth Ave Outlet, The Coach Factory Store and Thomas Pink. The PC constituents felt right at home at the Columbia Sportswear, Carters Children’s Wear, and Van Heusen outlet stores.

The obvious conclusion is that these Mac users have more money to spend, therefore they can clamor over the newest – higher priced – Apple computers. But is cost the only deciding factor that makes the bargain hunter flock to PC’s? It might also be for aesthetic reasons. A lot can be said about a product from how it looks and what it is called.

It probably does not hurt that Mac computers tend to look like they came from a futuristic science-fiction movie and PC’s rarely veer from the metal rectangle blueprint. In the end, clothing and computers can each be used for two separate needs – the Mac version of self-expression and the PC practice of functionality.